July 25, 2017 at 8:41 AM

Car buying can be a minefield, and if you end up buying a car from the wrong place you could end up making an expensive mistake. However, there is a way to make sure you can buy a good quality car, with excellent aftersales care every time. Here's why we think you should visit a franchised Ford dealer for your next new or used Ford purchase.

What is a franchised dealer?

A franchise car dealer has a contract with a car manufacturer that allow them to sell that brand's vehicles. A franchise dealer can purchase new inventory directly from the manufacturer, allowing them to stock and sell brand new cars exclusively. Because they have access to the manufacturer's inventory system it means your new car order can be tracked through the production and delivery process. For used cars, just the same as independent car dealers, franchise dealers obtain stock from customer part-exchanges, auctions, private sellers. However, franchise dealers will only buy the best examples of their particular marque to add to their own forecourt. As part of the contract franchised dealers have with the car manufacturer, they must follow strict guidelines on branding and customer service to offer uniformity across the network of dealers - regardless of where in the UK you visit to buy a car. There are around 4,900 franchised dealers currently in the UK.

Quality Assured

When you buy from a Ford dealer you benefit from decades of Ford knowledge and experience. All of our Approved Used and Ford Direct cars have been checked by expert Ford or RAC technicians, backed up with a full service history and HPI and National Mileage Register checks to make sure they have no hidden history or mileage issues. Bodywork issues are rectified and the car even comes to you fully valeted. Our new cars undergo a full pre-delivery inspection to make sure they're ready to hit the road for the first time.

Aftersales Care

Your car comes with a warranty which means that in the unfortunate event of a mechanical issue, our Ford dealer network can get you back on the road in no time. Our aftersales team will also service and maintain your car to exacting standards, for a reasonable price. We also keep a fleet of courtesy cars available for you to use while your car is with us, ensuring a seamless service.

The Perfect Car

Take the hassle out of car buying and let us do the searching! Our dealer network has access to more used cars than anyone else, so we could find your perfect car to suit your exact requirements, without you having to scour the country for it yourself. And if you're buying a brand new car, we can either help you choose your colour and equipment to specify your own bespoke car, or find you something perfect from our large stock selection. 


If you're looking to finance your next car purchase, you can only access Ford Credit through our franchised dealer network. With a range of tailored options including Personal, Commercial and Business finance, we have a scheme available to suit your budget and requirements.


Why by a Ford from somewhere else when you can buy it directly from the people who know more about Ford vehicles than anyone else? Our sales and aftersales teams are highly trained in product knowledge and have the technical knowhow to keep you moving, so what we don't know about your Ford isn't worth knowing!



Category: Blog